{"id":1205,"date":"2026-07-29T13:55:10","date_gmt":"2026-07-29T21:55:10","guid":{"rendered":"https:\/\/metapix.us\/metablog\/?p=1205"},"modified":"2026-07-29T14:02:20","modified_gmt":"2026-07-29T22:02:20","slug":"why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead","status":"publish","type":"post","link":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/","title":{"rendered":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)"},"content":{"rendered":"<div class=\"row show-for-small-only\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\" alt=\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)\" width=\"640\" height=\"640\" \/><\/div>\n<div class=\"row show-for-medium-up\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-6.png\" alt=\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>Email marketing platforms like Mailchimp and Constant Contact make it easy to track opens and clicks. For years, those numbers were reliable indicators of engagement. Today, they tell only part of the story.<\/p>\n<p>If you&#8217;ve noticed unusually high open rates or clicks that don&#8217;t seem to translate into website visits, phone calls, or sales, you&#8217;re not imagining things. Modern email privacy features and cybersecurity tools routinely inflate these metrics.<\/p>\n<h2 style=\"text-align: left;\">What Counts as an Open?<\/h2>\n<p>An open is recorded when a tiny invisible tracking image inside an email is downloaded. Years ago, that usually happened only when a real person opened the message.<\/p>\n<h2 style=\"text-align: left;\">Why Open Rates Are Inflated<\/h2>\n<p>Apple&#8217;s Mail Privacy Protection often downloads tracking images automatically, making emails appear opened even if they were never read. Corporate email security systems may also download images while scanning incoming mail for threats. One recipient using multiple devices can generate multiple opens as well.<\/p>\n<h2 style=\"text-align: left;\">Why Click Rates Can Be Inflated<\/h2>\n<p>Many business email security platforms automatically visit every link in an email before delivering it to the recipient. Their goal is to detect phishing sites and malware\u2014not to interact with your marketing. Those automated visits can be recorded as clicks.<\/p>\n<h2 style=\"text-align: left;\">They&#8217;re Not Bad Bots<\/h2>\n<p>Most of this activity comes from legitimate privacy and security services provided by Apple, Microsoft, Google, Proofpoint, Mimecast, Barracuda, Cisco, and others. They&#8217;re protecting users, not trying to distort your reporting.<\/p>\n<h2 style=\"text-align: left;\">What Should You Measure Instead?<\/h2>\n<p>Treat open rates as a trend rather than a precise measurement. Focus more attention on unique clicks, website engagement after the click, form submissions, appointments, purchases, replies, and other real business outcomes. Those metrics are far more meaningful than a headline open rate.<\/p>\n<h2 style=\"text-align: left;\">The Bottom Line<\/h2>\n<p>Email marketing remains one of the highest-performing digital marketing channels. The difference is that success is no longer measured by opens alone. Modern marketers should view opens as a rough indicator of deliverability and compare campaigns over time, while making decisions based on conversions and genuine customer engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Email marketing platforms like Mailchimp and Constant Contact make it easy to track opens and clicks. For years, those numbers were reliable indicators of engagement. Today, they tell only part of the story. If you&#8217;ve noticed unusually high open rates or clicks that don&#8217;t seem to translate into website visits, phone calls, or sales,&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\" title=\"ReadWHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4,6],"tags":[],"class_list":["post-1205","post","type-post","status-publish","format-standard","hentry","category-client-support","category-marketing","category-online-marketing","wp-sticky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Email marketing platforms like Mailchimp and Constant Contact make it easy to track opens and clicks. For years, those numbers were reliable indicators of engagement. Today, they tell only part of the story. If you&#8217;ve noticed unusually high open rates or clicks that don&#8217;t seem to translate into website visits, phone calls, or sales,... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\" \/>\n<meta property=\"og:site_name\" content=\"Metapix\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T21:55:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T22:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\" \/>\n<meta name=\"author\" content=\"John Mangelsdorf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Mangelsdorf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\"},\"author\":{\"name\":\"John Mangelsdorf\",\"@id\":\"https:\/\/metapix.us\/metablog\/#\/schema\/person\/39da25a79603ea75fd9dda3a52d23a9a\"},\"headline\":\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)\",\"datePublished\":\"2026-07-29T21:55:10+00:00\",\"dateModified\":\"2026-07-29T22:02:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\"},\"wordCount\":352,\"publisher\":{\"@id\":\"https:\/\/metapix.us\/metablog\/#organization\"},\"image\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\",\"articleSection\":[\"Client Support\",\"Marketing\",\"Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\",\"url\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\",\"name\":\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix\",\"isPartOf\":{\"@id\":\"https:\/\/metapix.us\/metablog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\",\"datePublished\":\"2026-07-29T21:55:10+00:00\",\"dateModified\":\"2026-07-29T22:02:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage\",\"url\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\",\"contentUrl\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png\",\"width\":640,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/metapix.us\/metablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/metapix.us\/metablog\/#website\",\"url\":\"https:\/\/metapix.us\/metablog\/\",\"name\":\"METAPIX DIGITAL MARKETING & WEB PRODUCTION\",\"description\":\"Blog For Keeping Your Website and Marketing Current in the Age of AI\",\"publisher\":{\"@id\":\"https:\/\/metapix.us\/metablog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/metapix.us\/metablog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/metapix.us\/metablog\/#organization\",\"name\":\"METAPIX DIGITAL MARKETING & WEB PRODUCTION\",\"url\":\"https:\/\/metapix.us\/metablog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metapix.us\/metablog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/02\/call-for-appt-page-header.gif\",\"contentUrl\":\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/02\/call-for-appt-page-header.gif\",\"width\":240,\"height\":240,\"caption\":\"METAPIX DIGITAL MARKETING & WEB PRODUCTION\"},\"image\":{\"@id\":\"https:\/\/metapix.us\/metablog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/metapix.us\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/metapix.us\/metablog\/#\/schema\/person\/39da25a79603ea75fd9dda3a52d23a9a\",\"name\":\"John Mangelsdorf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metapix.us\/metablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7b32bc04c3650616b08092e4d3764e0bbe7a22ff51ef7c09fb8198a2f420da1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7b32bc04c3650616b08092e4d3764e0bbe7a22ff51ef7c09fb8198a2f420da1?s=96&d=mm&r=g\",\"caption\":\"John Mangelsdorf\"},\"url\":\"https:\/\/metapix.us\/metablog\/author\/john\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/","og_locale":"en_US","og_type":"article","og_title":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix","og_description":"&nbsp; Email marketing platforms like Mailchimp and Constant Contact make it easy to track opens and clicks. For years, those numbers were reliable indicators of engagement. Today, they tell only part of the story. If you&#8217;ve noticed unusually high open rates or clicks that don&#8217;t seem to translate into website visits, phone calls, or sales,... Read more &raquo;","og_url":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/","og_site_name":"Metapix","article_published_time":"2026-07-29T21:55:10+00:00","article_modified_time":"2026-07-29T22:02:20+00:00","og_image":[{"url":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png","type":"","width":"","height":""}],"author":"John Mangelsdorf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Mangelsdorf","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#article","isPartOf":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/"},"author":{"name":"John Mangelsdorf","@id":"https:\/\/metapix.us\/metablog\/#\/schema\/person\/39da25a79603ea75fd9dda3a52d23a9a"},"headline":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)","datePublished":"2026-07-29T21:55:10+00:00","dateModified":"2026-07-29T22:02:20+00:00","mainEntityOfPage":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/"},"wordCount":352,"publisher":{"@id":"https:\/\/metapix.us\/metablog\/#organization"},"image":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage"},"thumbnailUrl":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png","articleSection":["Client Support","Marketing","Online Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/","url":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/","name":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD) - Metapix","isPartOf":{"@id":"https:\/\/metapix.us\/metablog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage"},"image":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage"},"thumbnailUrl":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png","datePublished":"2026-07-29T21:55:10+00:00","dateModified":"2026-07-29T22:02:20+00:00","breadcrumb":{"@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#primaryimage","url":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png","contentUrl":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/07\/2607-bot-opens-clicks-mobile-4.png","width":640,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/metapix.us\/metablog\/why-your-email-marketing-metrics-are-lying-and-what-you-should-measure-instead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metapix.us\/metablog\/"},{"@type":"ListItem","position":2,"name":"WHY YOUR EMAIL MARKETING METRICS ARE LYING (AND WHAT YOU SHOULD MEASURE INSTEAD)"}]},{"@type":"WebSite","@id":"https:\/\/metapix.us\/metablog\/#website","url":"https:\/\/metapix.us\/metablog\/","name":"METAPIX DIGITAL MARKETING & WEB PRODUCTION","description":"Blog For Keeping Your Website and Marketing Current in the Age of AI","publisher":{"@id":"https:\/\/metapix.us\/metablog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metapix.us\/metablog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metapix.us\/metablog\/#organization","name":"METAPIX DIGITAL MARKETING & WEB PRODUCTION","url":"https:\/\/metapix.us\/metablog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metapix.us\/metablog\/#\/schema\/logo\/image\/","url":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/02\/call-for-appt-page-header.gif","contentUrl":"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/\/2026\/02\/call-for-appt-page-header.gif","width":240,"height":240,"caption":"METAPIX DIGITAL MARKETING & WEB PRODUCTION"},"image":{"@id":"https:\/\/metapix.us\/metablog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/metapix.us\/"]},{"@type":"Person","@id":"https:\/\/metapix.us\/metablog\/#\/schema\/person\/39da25a79603ea75fd9dda3a52d23a9a","name":"John Mangelsdorf","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metapix.us\/metablog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7b32bc04c3650616b08092e4d3764e0bbe7a22ff51ef7c09fb8198a2f420da1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7b32bc04c3650616b08092e4d3764e0bbe7a22ff51ef7c09fb8198a2f420da1?s=96&d=mm&r=g","caption":"John Mangelsdorf"},"url":"https:\/\/metapix.us\/metablog\/author\/john\/"}]}},"_links":{"self":[{"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/posts\/1205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/comments?post=1205"}],"version-history":[{"count":6,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/posts\/1205\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/posts\/1205\/revisions\/1223"}],"wp:attachment":[{"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/media?parent=1205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/categories?post=1205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metapix.us\/metablog\/wp-json\/wp\/v2\/tags?post=1205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}