{"id":248,"date":"2016-06-16T11:14:13","date_gmt":"2016-06-16T19:14:13","guid":{"rendered":"https:\/\/metapix.us\/metablog\/?p=248"},"modified":"2025-11-16T23:04:37","modified_gmt":"2025-11-17T07:04:37","slug":"building-your-mailing-list","status":"publish","type":"post","link":"https:\/\/metapix.us\/metablog\/building-your-mailing-list\/","title":{"rendered":"BUILDING YOUR MAILING LIST"},"content":{"rendered":"<p><a href=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-249\" src=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list.jpg\" alt=\"blog-grow-your-address-list\" width=\"635\" height=\"635\" srcset=\"https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list.jpg 635w, https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list-150x150.jpg 150w, https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list-300x300.jpg 300w, https:\/\/metapix.us\/metablog\/wp-content\/uploads\/2016\/06\/blog-grow-your-address-list-125x125.jpg 125w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/a><\/p>\n<p>Frustrating news \u2013 sorry!\u00a0 A businesses e-mail address list will degrade by about 20% each year. Here\u2019s some ideas on how you can continue to grow your mail list.\u00a0 The idea &#8211; gain addresses faster than losing.<\/p>\n<ul>\n<li>Keep making valuable e-mail campaigns!<\/li>\n<\/ul>\n<p><strong>SIGN UP FORMS \u2013 PHYSICAL AND ONLINE<\/strong><\/p>\n<ul>\n<li>Keep your newsletter sign up form as simple as possible.\u00a0 One field is best \u2013 just ask for e-mail address.\u00a0 Once you start asking for first name, last name, phone number, etc, you lose people quickly.<\/li>\n<li>Add a lightbox popup with address list sign-up form to your web site.<\/li>\n<li>Have a physical sign-up sheet \u2013 in-house\/store \u2013 and at every event you attend.\u00a0 Be sure it clearly states you value privacy and do not share addresses.<\/li>\n<li>On your online and physical sign-up forms, be sure to note the value of being on the list: exclusive mail-list-only offers, useful information, event invites, tips, etc.\u00a0 Even better, create copy to be used in landing pages, postcards, blog posts, actually any print or on-line marketing, listing the top <a href=\"https:\/\/metapix.us\/metablog\/getting-it-done\/ten-reasons-to-sign-up-for-our-mailing-list\/\"><u>ten reasons to sign up for your mailing list.<\/u><\/a><\/li>\n<li>Make sure a newsletter sign-up is on every page of your site \u2013 easy to see and complete.\u00a0 Don\u2019t skip ad landing pages and your blog pages.<\/li>\n<li>Add a note to your online sign-up form: \u201cJoin the XX subscribers who already enjoy this newsletter\u201d. \u00a0Show that they will be part of the crowd.<\/li>\n<\/ul>\n<p><strong>WAYS TO GET YOUR SIGN-UP FORM UNDER THEIR NOSES!<\/strong><\/p>\n<ul>\n<li>Have a contest with a fabulous prize \u2013 worth signing up for a mailing list to enter.<\/li>\n<li>Have a single database for addresses and make sure your staff knows how to use it.<\/li>\n<li>Host an event and be sure you have your mail list sign-up sheet well-displayed.<\/li>\n<li>Send a snail-mail postcard specific to opt-ins.<\/li>\n<li>Host an on-line webinar for which registration requires an address list sign-up.<\/li>\n<li>Create something people will be interested in seeing.\u00a0 For example, for our client SkinSpirit we made <a href=\"http:\/\/metapix.us\/skinspirit\/flipbook\/#\/0\" target=\"_blank\" rel=\"noopener\"><u>this recipe ebook<\/u><\/a> and required an e-mail before the visitor could see it.\u00a0 Your give-away could be tips, information (for example, a BMI calculator), or a white paper.\u00a0 Promote these on social media.<\/li>\n<li>Consider paid advertising for your list or re-marketing specific to address list sign up.<\/li>\n<li>Add a link to a newsletter sign-up page on Facebook.<\/li>\n<li>Include call-to-action in videos posted to YouTube and in your YouTube Channel.<\/li>\n<li>Put a fishbowl on your counter and encourage clients to drop in a biz card or slip of paper \u2013 once a month drawing.\u00a0 All entrants are added to mail list.<\/li>\n<li>Give a free birthday service to the people on your mailing list.<\/li>\n<li>Get your employees involved \u2013 he or she who collects the most e-mails gets a bonus.<\/li>\n<li>Do a give-away (discount, gift basket) for all new list sign ups over a week (month, whatever works for you.)<\/li>\n<li>Work with your staff to provide a script for getting people to sign up.\u00a0 Be sure they are aware of incentives to signing up and can offer them on the spot with a hand-written sign-up form, or a database they can add to.<\/li>\n<\/ul>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 36px; left: 117px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frustrating news \u2013 sorry!\u00a0 A businesses e-mail address list will degrade by about 20% each year. Here\u2019s some ideas on how you can continue to grow your mail list.\u00a0 The idea &#8211; gain addresses faster than losing. Keep making valuable e-mail campaigns! SIGN UP FORMS \u2013 PHYSICAL AND ONLINE Keep your newsletter sign up form&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/metapix.us\/metablog\/building-your-mailing-list\/\" title=\"ReadBUILDING YOUR MAILING LIST\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-marketing","category-online-marketing","wp-sticky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUILDING YOUR MAILING LIST - Metapix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metapix.us\/metablog\/building-your-mailing-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUILDING YOUR MAILING LIST - Metapix\" \/>\n<meta property=\"og:description\" content=\"Frustrating news \u2013 sorry!\u00a0 A businesses e-mail address list will degrade by about 20% each year. Here\u2019s some ideas on how you can continue to grow your mail list.\u00a0 The idea &#8211; gain addresses faster than losing. Keep making valuable e-mail campaigns! SIGN UP FORMS \u2013 PHYSICAL AND ONLINE Keep your newsletter sign up form... 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