{"id":377,"date":"2016-10-03T12:48:39","date_gmt":"2016-10-03T20:48:39","guid":{"rendered":"https:\/\/metapix.us\/metablog\/?p=377"},"modified":"2025-11-16T23:04:05","modified_gmt":"2025-11-17T07:04:05","slug":"instagram-ads","status":"publish","type":"post","link":"https:\/\/metapix.us\/metablog\/instagram-ads\/","title":{"rendered":"INSTAGRAM ADS"},"content":{"rendered":"

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Instagram advertising allows you to reach a large and targeted market, using a variety of media, and with options for calls to action and objectives.<\/p>\n

There’s an initial, one-time, set up phase which takes considerable time and work.\u00a0 This is a project for John!<\/a><\/p>\n

First, you’ll get the opportunity to consider your objectives which is a great way to solidify your goals and help you set in stone what will make Instagram advertising a success for your business.\u00a0 We’ll have you choose one objective from the choices below:<\/p>\n

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These objectives will allow Instagram to funnel you to the best ad choice for your business.<\/p>\n

We’ll then ask you to go through the targeting list below to be sure you are not paying for ads for people out of your targeted market.<\/p>\n

City, state, region, country? Age range? Gender? Language?<\/p>\n

You’ll also be able to target with user interest keywords.\u00a0 For example, this sample ad we are setting up is for a pickleball lifestyle products company, so we are targeting anyone who has shown a social media interest in pickleball.<\/p>\n

You may also narrow down your targeting by selecting mobile or desktop devices or both if that’s relevant to your ad and\/or business.<\/p>\n

Then there’s some general book-keeping:<\/p>\n