{"id":58,"date":"2015-10-31T07:54:04","date_gmt":"2015-10-31T15:54:04","guid":{"rendered":"https:\/\/metapix.us\/metablog\/?p=58"},"modified":"2025-09-27T14:52:49","modified_gmt":"2025-09-27T22:52:49","slug":"own-your-news-pdf-vs-out-going-link","status":"publish","type":"post","link":"https:\/\/metapix.us\/metablog\/own-your-news-pdf-vs-out-going-link\/","title":{"rendered":"OWN YOUR NEWS – PDF VS. OUT-GOING LINK"},"content":{"rendered":"

\"PDF<\/a><\/p>\n

(2025 update! This info originally from 2015 is still relevant.)<\/span><\/p>\n

Media mentions are great marketing! But if you simply link to the online version of the article, you are not getting the full benefit of the piece.<\/p>\n

When you link to the article or post on the publishing website:<\/p>\n

\u2022\u00a0 You are directing your visitor off of your site where you can lose them to the distractions of ads, other articles, post comments, or mentions of your competition.\u00a0 (Look at all the distractions in the webpage capture of the article on the left side of our graphic above.)<\/p>\n

\u2022\u00a0 The publisher may remove or change the link at any time.\u00a0 Your article is lost and you have a dead link on your site.\u00a0 (BTW, if you do go this route of simply linking to an article, put a reminder in your calendar for a few times a year to test all the links on your site so you can fix any that are broken.)<\/p>\n

\u2022 Out-going links do not help search engine optimization (SEO) at all.<\/p>\n

We recommend putting the content of the article to a PDF which is uploaded to your website’s server.\u00a0 That way, you can control the content and remove ads, mentions of your competitors, and all distractions (see the clean article on the right side of the graphic above.)\u00a0 You always have possession of the story.\u00a0 And while PDFs may not be optimized for SEO the way a regular web page may be, they do help SEO.<\/p>\n

Here’s an example<\/a> We integrated press articles with items related to this event: postcard and poster (MPS designed and produced), photos, social media, blog posts, and the press release put out by our client, Hope Patricia Daly.<\/p>\n

Send John a line<\/a> for more information.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

(2025 update! This info originally from 2015 is still relevant.) Media mentions are great marketing! But if you simply link to the online version of the article, you are not getting the full benefit of the piece. When you link to the article or post on the publishing website: \u2022\u00a0 You are directing your visitor… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,4],"tags":[36,33,35,34],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-client-support","category-getting-it-done","category-marketing","tag-news-page","tag-pdf","tag-press-page","tag-your-media-page","wp-sticky"],"yoast_head":"\nOWN YOUR NEWS - PDF VS. 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