SERVICES
DESIGN FOR BRANDING
- Logo design
- Full brand development including color palettes, font selections, print solutions, online and print marketing planning, and photo libraries
DESIGN FOR PRINT MARKETING
- Stationary, business cards, brochures, newsletters, postcards, books, posters, window vinyls, banners, flyers — you name, we do it!
- Magazine and newspaper ads
DESIGN FOR ONLINE MARKETING
Websites
- Customized WordPress themes as well as "hand-coded" websites
- Easy to understand guidance to help you determine the best type of site for you, your business, and your budget
- Responsive website design and development using your current marketing and branding materials, logos, and strategies
- Content Management System (CMS) websites
- Website redesign/overhauls implementing current W3C web standards-compliant code and best practices
- E-Commerce and database-driven solutions suited to your specific business needs (Shopify a specialty!)
- Domain registration set up and management
- Blog setup and customization to match the look and feel of your brand
- On-going site maintenance and updates; regular website traffic log report generation and analysis for optimizing site usability
- Search engine optimization — updating meta keyword tags, rewriting your site's copy, and other creative techniques to improve search engine rankings
- Updating of calendars, "Tip-of-the-Week" bursts, and recent news sections (regular changes, including adding new links, can increase indexing by search engines)
- Automated newsletter mailing list collection on your site
- Website security and maintenance
- Integration with your POS, patient portals, and/or your appointment booking software
- Social media integration such as Instagram "instafeeds" (see our home page)
Advertising
- Google AdWords campaign set up and management (John is Google certified)
- Facebook and Instagram ad campaigns
- Banner ads for remarketing campaigns
E-mail Marketing
- E-mail marketing campaigns, including design for all platforms (from phone to PC) and html coding of newsletter templates
- Template design and set up
- Address list maintenance
- Success reporting
Text Marketing
- Custom landing pages are key!
- Ad copy writing
- Success reporting
Other
- YouTube channel setup and video posting
- Online surveys
- Social Media – basic set up, all graphics sized to best display per these sites
- Facebook profile graphic, cover graphic and all other support items
- Twitter – background graphics
- Online forms
- Video editing
PHOTOGRAPHY
Here are some of the ways we have assisted our clients with our digital photography service:
- Set up shoots and produced photos for a variety of clients in a variety of settings, from an OR taking photos of surgical procedures, to a MMA cage during a fight, to a flash mob in a grocery store, to the typical product shots and staff photos
- Taken and updated product photos for online shops
- Event photography
- Personalized our client's site by avoiding canned photographs
- Provided quality photos for lower price
- Maintained current staff biography pages
- Added imagery to lower-budget sites — for businesses which otherwise could not have afforded this extra
- Integrated our photography into website design
- Digital photography and image scanning, manipulation, touch-up and optimization for websites
- Used our photograph of our client's building exterior to providing mock-ups for window display design
- Conversion from print files to file formats for the web
- Managed photo libraries either locally or in the cloud