PLAN AND ORDER NOW FOR HOLIDAY MARKETING

holiday marketing table scape

After twenty years of helping clients with last-minute holiday panic marketing, these are some of the things we often regret not addressing in September.

As autumn begins each year, we remind our clients to start prepping and ordering gift bags, greeting cards, holiday decor, gift certificates, gift tags, posters, etc, and plan online marketing: e-mail campaigns, seasonal website changes, and AdWords campaigns.

Besides setting yourself up for a less stressful fourth quarter, preparation in September means free or economy shipping prices instead of ridiculously marked-up rush shipping for last-minute orders. (Reminder of our rush project policy.) You’ll also have more time to jump on the inevitable last-minute holiday opportunity or crisis.

SEPTEMBER TO-DO

Start a Halloween through mid-January calendar showing holidays, planned marketing campaigns, events, team meetings/training, and drop-dead dates.

  • Why into January? Because there’s often a drop-off in business in the new year. September’s the time to check into your previous January’s’ numbers (what worked, what did not) and also what your competition previously did for Q1 marketing.
  • Note drop-dead dates by working backwards from when you need assets finalized and in-hand. Remember that free or economy shipping may take longer over the holidays and plan accordingly.* For example, if you want a printed bring-back card to include with Halloween treats, note placing the order with the printer by October 17th, and working back from that, calendar planning and developing the asset starting a few weeks before that.
  • Calendar reminders to update your holiday hours over all platforms (especially Google Business Listings).

Research community calendars for events and reach out to potential partners and charities early. When you move forward be sure to plan offers that are trackable and unique to each event/partnership/charity so you have data for informed decisions next year.

Holiday Marketing

Prep a stash of beautiful, printed hand-outs with a generic offer so you have a stash ready and can jump on last-minute partnering opportunities without needing to rush a design and print order.

Check your gift card inventory now! (Gift card companies may have five week lead-times—and possibly longer October through January.)

Start penning your Thanksgiving gratitude message to customers, your holiday greetings, and your Happy New Year wishes so they are ready for social media and email campaigns. During the holiday rush, you won’t have as much bandwidth for sincere message scripting.

Are you sending cards, party invitations, and/or gifts to your clients and partners this year? Let’s get on that too!

Selling gifts? Check your inventory and the lead times of items you wish to stock. From October onwards, order fulfillment and shipping from your vendors may take additional time. Also, be sure you stock plenty of festive packaging and shipping supplies if you plan on mailing items.

Sadly, if you are hosting a holiday party and have not booked your caterer, entertainment, and venue, September may be too late. Skipping the printed invites and going online is a good option to save a few weeks.

Don’t forget your team! The holidays may be extra stressful for them too, so set them up for success and a bit of joy with prepared customer service scripts, holiday season incentives, and share with them your holiday marketing how-tos and goals. Start gathering their holiday plans for your shift schedule.

Plan software updates or IT work in advance.

No stress, added costs, and drama this year — let’s get started on marketing’s silly season work now! We’ve plenty of ideas and sources for product.

MenloVille Shoppe decorated for the holidaysHere’s some key events to keep in mind…

OCTOBER

Halloween

NOVEMBER

Daylight Saving

Veterans’ Day

Thanksgiving

Black Friday

Cyber Monday

DECEMBER

Pearl Harbor Remembrance

Green Monday

Festivus

Hanukkah

Christmas Day

Boxing Day

Kwanzza

New Year’s Eve

*This often trips up our clients—planning two weeks for free or economy shipping saves so much money and stress. Ideally, aim for three weeks for shipping so you have time to react if an exchange or reprint is needed.

SUPER BOWL MARKETING TIPS

 

SUPER BOWL MARKETING TIPS
SUPER BOWL MARKETING TIPS

SuperBowl XL is coming to Levi’s Stadium—how can local businesses benefit when a big game is in town?

When the Super Bowl comes to town, small local businesses don’t need million-dollar sponsorships to win. The smartest owners market around the event, not directly at it. Super Bowl week brings a celebratory mindset, and both visitors and locals are primed to spend. Limited-time “Big Game Week” specials, themed bundles, watch-party kits, or exclusive menu items tap into that energy without touching official trademarks. These promotions feel timely, festive, and relevant—exactly what customers are already looking for in the days leading up to the game.

One of the biggest advantages small businesses have during Super Bowl week is proximity. Hyper-local targeting consistently outperforms broad advertising. Simple phrases like “near the stadium” or “minutes from fan fest” resonate strongly with visitors navigating unfamiliar areas. Importantly, the spending surge happens before game day, so running ads from Wednesday through Monday—rather than just Sunday—captures the bulk of the opportunity.

Beyond discounts, experiences are what truly set local businesses apart. Fans want memories, not just deals. Photo walls with football props, mini tailgate setups, live music, trivia nights, or fun giveaways tied to score predictions create moments people want to share. These experiences naturally encourage customers to linger longer, spend more, and talk about your business both online and offline. In a crowded Super Bowl market, being memorable is more valuable than being cheap.

User-generated content is another powerful—and budget-friendly—way to extend your reach. Encouraging customers to tag your business, use a branded hashtag, or participate in contests like “best fan outfit” turns your audience into your marketing team. Offering a small incentive, such as a free item or discount, can dramatically increase participation. The added benefit is longevity: posts, tags, and shares continue circulating even after the Super Bowl is over, giving your business extended visibility.

Finally, the most successful small businesses think beyond the final whistle. Partnerships with nearby businesses—such as restaurant and brewery bundles or retail pop-ups—multiply exposure and make life easier for visitors. At the same time, capturing emails or SMS sign-ups, offering “come back next time” discounts, or promoting shipping and online ordering helps convert one-time visitors into long-term customers. By tracking foot traffic, average order value, and engagement, even a modest boost can prove that a smart Super Bowl strategy is well worth repeating the next time the big game comes to town.



SKINADE THREE MONTH TRIAL

skinade collagen drink

 

WEEK ONE – February 26 – March 4

Yum! And whew! Its four o’clock in the afternoon and my first box of skinade just arrived – of course I had to try it right away. Yum! Because it’s delicious, and Whew! Because I’m so glad it tastes good as I’m planning on having it daily for a three month trial.

So who am I, and why am I doing this? My name is Rachel and I’m always personally interested in health and nutrition. And professionally as a website and graphic designer, I like to stay up to date on high-end beauty treatments as many of my clients are in the lifestyle and/or beauty industry. I’m turning fifty next month, an age which I think is great for experiencing something like trying a collagen drink to help skin hydration – I have plenty of aging, sun-damage skin to test skinade upon.

I purchase all products mentioned below from clients. And, full disclosure, I learned about skinade from my client Hayes Valley Medical & Esthetics who carries it, and I did not pay for the first month’s samples I am taking during this trial.

I’m not changing my usual routine with the exception of a daily serving of skinade. Hair care from Halo Blow Dry Bar – Rene Furterer shampoo and conditioner. For my face, I wash with whatever is on hand and if in the shower, I use a Clarisonic. AM, I use SkinCeuticals C.E. Ferulic and PM, Revision Skincare Hydrating Serum. And morning and evening, I use Hayes Valley Medical Skincare Restorative Moisture. Once a month I get a facial with microcurrent from Olive Branch Spa.

 

Finally, I use a lot of sunscreen – year-round. Hayes Valley Medical Skincare BB Cream Perfection 6-in-1 Cream, SkinCeuticals Physical Fusion UV Defense, and ColoreScience Sunforgettable Brush-on Sunscreen – all from Hayes Valley Medical & Esthetics.

Back to that first peachy sip of my first skinade . . . such a nice clean flavor. The other flavor is unique – mangosteen I have to presume as it’s a taste with which I’m not too familiar. I’ll look forward to each daily drink.

By day seven, my face feels like I just had a facial, with softer, suppler, and hydrated-feeling skin. And in general, my skin all over feels softer – elbows even!

I took a peek at http://us.skinade.com and read that most people felt there skin was more hydrated and soft by day 4 to 6. Yep! Me too! It says that by days 10 to 14, “skin is more smooth, radiant, glowing and more uniform.” Well I hope I continue upon this path!

WEEK TWO – March 5 – 11

I love that I’m getting an extra dose of Omegas 3 and 6 in this product as I’m a vegetarian. And yes, I know the collagen in skinade is sourced from fish scales – not vegetarian – but I figure by the time they are processed down to chains of amino acids, it’s just biological components.

Wednesday – 4am hot flash! Silver lining is that I had my skinade close and it was very refreshing and distracting. Plus, I figure, drinking it in the early hour’s means the best absorption as tummy empty and nice long time until my morning green tea caffeine which hinders Vitamin C efficacy. But no, I don’t plan to set alarms for daily pre-dawn wake-up for my collagen drink.

WEEK THREE – March 12 – 18

I’ve been getting compliments on my skin – overall healthy glow. I’m still enjoying taking skinade each day. The travel sachets are so convenient. I have a stash at home and also in my purse. Usually I take at home, in the evening with my iron pill. A few times, I’ve poured the sachet into a glass at a restaurant. And they are energizing when added to a water bottle during a hike.

I’m noticing the changes to the feel of my skin. Since my teens, I’ve had acne scars along the sides of my eyes and mouth. Usually I can feel little indents and roughness, but I can’t feel them anymore, just smooth skin.

WEEK FOUR – March 19 – 25

Five days in the Mohave Desert! Usually my skin instantly feels different in the dryness. Plus, I’m camping and did not even bother to bring my usual skin care products and am mostly just splashing water and applying sunscreen layer after layer. My skin felt great – hydrated in a way it never is in the desert.

Another pleasure is the feeling when applying sunscreen – my skin is smoother. Lotions seem to glide on.

WEEK FIVE – March 26 – April 1

It’s been one month. I believe my skin is more uniform. Here are a few before and after photos. The fine lines next to my eyes are less deep.



WEEK SIX – April 2 – 8

I met with my client, Hayes Valley Medical & Esthetics and it was fun when Linda saw my skin. She thought I’d been using topical products that were working, but actually the only change is the skinade. Her comment was glowing!

WEEK SEVEN – April 9 – 15

About this time, I noticed I had not been sick with a cold I always get around March. Maybe the added vitamins in skinade are helping?

WEEK EIGHT – April 16 – 22

I’ve been in the high desert of Utah since the 9th – including hiking around Moab and Arches National Park – and my skin feels great. It never does here. Every other visit, I’ve had unpleasant dry across my cheeks and lips. Also, when visiting here, I usually get breakouts, but none this visit. My skin is smooth and even.

Red Cliff Lodge and Arches NP

 

I’m also wondering if skinade is effecting my over-all hydration, as I usually get nose bleeds in the desert and at higher altitudes, but none on this trip.

My fiftieth birthday! Feeling good. Loving my skin right now. I’m going to be back in the Bay Area soon and will order more skinade to complete the three months try-out. Then I’ll take “after” photos.




THE AMAZING KATHLEEN – PCT THRU HIKER

This job of ours brings us in contact with special and amazing things and people all the time. And if that’s not enough to be grateful for, our job – being self-employed – gives us freedom to take off from our desks and pursue special and amazing things. Here’s one example.

Many of you remember Kathleen Neves from when she worked at SkinSpirit. This year, she’s hiking the Pacific Crest Trail – all 2650 miles from Mexico to Canada. Wow! We’ve been excited since she announced her plans last year. And we’ve been self-styling ourselves as her trail angels as she hikes through “our” territory between Tahoe and Truckee.

(Catch up on her journey so far and adventures to come at: https://www.facebook.com/KathleenNeves. You can even sponsor her at https://www.travelersjoy.com/pct2018/ with gifts of as little as $10 going towards laundry, food, and showers.)

We were there to meet her on July 19th at the Donner Pass Truck Stop where the PCT crosses under Hwy 80.

Whew – 8000 feet up, in the smoke-filled air, at nearly 100 degrees – and she had hiked eight miles on the rocky and steep terrain already that day! So we had to do our best to spoil her and return her to the trail the following day clean, well-rested, and well-fed.

We were so, so lucky to get a walk-in rate for a lake-side condo. Lake swimming!


Kathleen wanted In-N-Out Burgers and root beer – done! (Along with a hot shower and toiletries.)


In the evening, we drove into Truckee and met her trail partner, Pierre-Luc AKA Grit, and John took us out for a big dinner.

The following morning, the smoke really settled over Donner Lake:


John made eggs, pancakes and bacon to fill the hikers. We rested and enjoyed the lake. I even had some time to get in a lake-side sunscreen Instagram post for Hayes Valley Medical & Esthetics:


We dropped Kathleen and Grit off at the PCT – mission accomplished.


We are grateful to all our clients who helped us to work around this little trip – changing their schedules and working with the short notice so we could meet someone who is hiking so far. Thank you. And thank you, Kathleen, for being THAT PERSON who charges after adventure and works so hard towards such an incredible goal.



HAPPY OCTOBER!

Halloween Marketing


John and I have been making sure to seek out balance between work and relaxation as we ramp up to marketing’s silly season over the next few months. (Are you ready?)

On Friday, we headed to Santa Cruz for lunch at the Crow’s Nest and a walk on the beach. Here’s John chilling out with some new friends.

Happy Halloween, everyone!

And remember, all work and no play makes everyone stressed and grumpy!

WEDDINGS

Wedding Photography

Wedding photography is not a service we offer, although we’ve enjoyed doing it for friends, like this recent wedding at Slate Creek Goat Farm in El Dorado Hills.  Our album uses photos we both took.

One wedding service we offer – and love to do – is signage for the event.

Signage for a wedding in Scotland:

Signage for Santa Cruz Mountain wedding:

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HAPPIER BY THE MINUTE

Happier By The Minute

Congratulation to Stacey on the launch of her new company.  Thank you from Rachel and John for hiring us for WordPress site customization and for some graphic design work.

Happier By The Minute is about giving us all the support we need – based upon Stacey’s experience and training in the field of positive psychology – to be happier.  All in one minute video sessions.

Stacey, and her Chief of Happier Operations, Kathleen, have done an amazing job dealing with all the intricacy of starting a new company.

Check it out at: http://happierbytheminute.com. It’s a minute well spent!

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THANK YOU BRANDAU BRANDAU & HALO BLOW DRY BAR

Keratin Cut Color

Thank you to long-time clients Brandau Brandau and Halo Blow Dry Bar for giving me unusually controlled hair!  My usual is an unruly mop of curls and frizz.

Ten days ago, I got a Keratin Treatment at Halo.  It has totally changed my hair – I can see why so many women are obsessed.

Before that Kerrie Brandau gave me the great colour and today George Brandau gave me a cut and blow out.

Thanks also to Halo for the Jane Iredale lips and mascara and SkinSpirit for the face make up.

Love that I get to enjoy the services and products of so many of our clients.