PANTONE COLOR OF THE YEAR 2026

January 2, 2026 by

 

pantone cloud dancer click-bait metapix
Cloud Dancer click-bait metapix

Pantone’s colour of the year is “Click Bait” and there’s nothing more 2026 than that.

For the love of a blank canvas!

Over the last few days, we’ve seen colour and design experts say our times are too grim for such a non-colour; that they look to Pantone for inspiration and to create an annual design revolution. Instead, disruption!

Things may be grim these days. A pale, grey time. But don’t we all love a new notebook? The chance to build upon a plain surface?

There’s no better time than now to step away from big business, AI, influencers, algorithms, shaping your choices. Use some individuality and  human intelligence and paint over your greige kitchen in a wild colour, have your designer shape your business’ brand around your target market rather than a trend, and dress in whatever shade makes you feel good. Yes, even “billowy, balanced white” if that’s what moves you, seems right.

Do we need to look to Pantone? Shouldn’t it be our own activism that adds colour to our futures?

The experts saying Pantone is out of touch, may be right with regards to the 2026 choice, but they’ve triggered something. They are getting more coverage than ever. Clever!

How are you going to run with “Cloud Dancer”?


PRINT BROCHURES MATTER IN THIS DIGITAL WORLD

September 17, 2025 by

In a world dominated by screens, print brochures still hold a place in smart marketing strategies, especially for service businesses. Print materials can reinforce brand presence in a way that feels personal and intentional.

Benefits:

  • Tangible impact: Physical materials are easier to remember and harder to ignore.
  • Focused attention: No pop-ups, notifications, or competing tabs.
  • Brand credibility: High-quality print elevates perceived value.
  • Versatility: Ideal for events, consultations, waiting rooms, partner marketing, and direct mail.

Brochures also allow you to control the narrative—guiding readers through your services, benefits, and story in a structured, visual way that supports your brand voice.

Digital marketing drives discovery. Print reinforces trust. Used together, they create a stronger, more cohesive presence. If you want marketing that feels polished, intentional, and memorable, print brochures remain a smart investment.