We’ve just finished our first e-mail campaign for Gleim the Jeweler.
Our client has traced sales back to their store and their online store from this campaign, so hopefully we’ll be doing many more of these campaigns in the future.
A bonus with working with Gleim is the beautiful jewelry.
(2025 update! This info originally from 2015 is still relevant.)
Media mentions are great marketing! But if you simply link to the online version of the article, you are not getting the full benefit of the piece.
When you link to the article or post on the publishing website:
• You are directing your visitor off of your site where you can lose them to the distractions of ads, other articles, post comments, or mentions of your competition. (Look at all the distractions in the webpage capture of the article on the left side of our graphic above.)
• The publisher may remove or change the link at any time. Your article is lost and you have a dead link on your site. (BTW, if you do go this route of simply linking to an article, put a reminder in your calendar for a few times a year to test all the links on your site so you can fix any that are broken.)
• Out-going links do not help search engine optimization (SEO) at all.
We recommend putting the content of the article to a PDF which is uploaded to your website’s server. That way, you can control the content and remove ads, mentions of your competitors, and all distractions (see the clean article on the right side of the graphic above.) You always have possession of the story. And while PDFs may not be optimized for SEO the way a regular web page may be, they do help SEO.
Here’s an example We integrated press articles with items related to this event: postcard and poster (MPS designed and produced), photos, social media, blog posts, and the press release put out by our client, Hope Patricia Daly.
Send John a line for more information.
Our client, Halo Blow Dry Bars, is offering free signature blow outs to U.S. Military Vets on Veterans Day, so we did this fun animated gif for their e-mail campaign.
The Hayes Valley, San Francisco location of Hayes Valley Medical is gorgeous. It’s a beautiful facility, made even better by the artwork of Elizabeth Gorek. We’ve been working with them on print and online marketing. These shots have been posted to their web site.
What could be more fun than working with Halo Blow Dry Bars and HPD Public Relations? We now have a library of unique photos our client will have on hand for use in print or online marketing.
Have you been to MenloVille? It’s a fantastic shop on Valpariso Avenue between Alameda de las Pulgas and El Camino in Menlo Park. It’s great for gifts and for high-end re purposed items. We recently did a photoshoot there and then created this full-page magazine ad. See the ad in the November issue of Gentry (we did the SkinSpirit ad too!)
(2025 – We’re thrilled this site worked well for our client for ten years – we just updated it last year to fully-responsive code.)
We recently finished this simple website for Marsten & Mosher An Association of Attorneys. Check it out at: mmfamilylaw.com.
They elected to do a simple site with a separate mobile version. Their goals for this site where simple: allow clients to easily find their offices for meetings and provide a resource for those looking for the lawyers’ biographies.
They do so well from word-of-mouth marketing that they asked for only basic SEO work.
Thank you for the project, Mia and Michelle!
(2025 Doing some housekeeping to remove any outdated info. This is mostly now just funny old info.)
Available domain extensions are no longer just .com, .net, .us, .org, etc. Some recently made available include: .movie, .coupons, .soccer, .catering, .fyi, .ski, .men, .miami — more each day.
As an internet user, don’t be confused if you see a website address written with a full–word after the dot. That familiar three–letter extension or two–letter country code extension will prevail, but websites are no longer limited to just these.
As a business owner, you have some choices to make. This is the time to review all available domains and extensions and be aware of what will soon become available so you can grab your perfect extension.
For example, a catering client of ours purchased a .catering domain to use on print marketing. It will forward to their main website.
Some reasons to consider specific extensions are to:
• help with print marketing — easier to remember, more specific website addresses,
• prevent your competition or other businesses from owning it (yes, they are doing it to you),
• show you are current with the times, and
• own your business’ perfect domain in case search engines change their algorithms in the future.
If you wish to find out what domains extensions are soon becoming available, do a search engine search for “new domain watcher” and to find out what extensions are already available, do a search engine search for “domain availability”. There are many tools out there to help.
Let John know if you’d like us to work on a domain plan for you. We’d review all your currently registered domains and give recommendations on what to keep and what to let lapse. We’d make sure that the correct redirection was put on your domains so you are not hurting your SEO. And we’d work on a plan for getting a new domain extension(s) which will best suit your business and goals.
“HELLO!”
(2025 update! This is when it started.)
Things are moving quickly these days and to help you keep up on what we (as Meta Pixel Solutions) are up to, we’ve started this blog.
We often find ourselves repeating the same answers to questions from our clients via e-mail, so figured it was about time we started posting them to a blog (which will forward to our Facebook and Twitter pages too.)